超级品牌的秘密

p 　　Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions br 　　E一 technology br 　　Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion br 　　E二 fashion br 　　Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds When he discovers that designer handbags are so desirable that some women will pay 一00 pounds a month just to rent one, he 三九 s determined to have their heads examined to find out why br 　　E三 food br 　　Alex Riley is on the trail of the global food and drink giants What 三九 s so special about them How have they penetrated our brains so we recognise them like members of our own families Alex travels the globe to find where they 三九 ve come from and how they make us keep on buying them p